A climate measure has never tasted better

Purply is now on sale

Next time, the choice is yours!

For those who are just as concerned about flavour as climate and the environment

Purply is a new ingredient made from Ciona, a natural and Nordic raw material. Make the same dishes you've always made, like lasagne and meatballs - with the same flavour as before, but with a significantly lower carbon footprint.

Extremely low climate footprint

Ciona is a small animal that grows naturally in the sea and provides us with animal proteins and other important nutrients. The cultivation of Ciona does not require the use of feed, chemicals, fresh water or land, giving Purply an extremely low carbon footprint of only 0.22 kg CO₂-eq/kg.

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Make a smarter choice with Purply

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